- Internet shopping is straight shit
- Lots of shops, not so much of a choice
- Sale every half a year
- Never a good idea to pay full price
- Search is inconsistent
- Although, payment and delivery has become so so good
- Single sign on, pay in 1 click, pay only 20% now
- Doorstep delivery in 1 week
- Free returns, free shipping
- Klarna, Afterpay, Affirm et al.
- But internet shopping is still very much broken
- And, at least for some, shopping is a lifestyle
- These broken souls are our people
Crazy about fashion
Bingeshoppers and trendhoppers
Too early to become Instagram famous
Too niche to be discovered by brands
OOTD aka outfit of the day
Style discovery tool for fashion creatives
Connected to the creator's social media, it becomes their instant helper in the dynamic realm of fashion.
OOTD provides creators with innovative tools for crafting their distinctive style, including an AI-driven chatbot, visual search, and virtual try-on.
Plus, every user can receive cash back from their purchases and enroll in a creator plan to monetize their influence.
AI-powered user experience
OOTD harnesses Brenda machine learning capabilities to deliver shopping, tailored to your persona.
Virtual try-on
Experience different outfits from the comfort of a phone.
Context-aware recommendation system
Ad-free search that finds recommendations based on stylistic relevance with user profile.
Meet Brenda
Artificial assistant to navigate the world of fashion.
Referential search
Algorithms respond to the wildest cultural references.
Image-creation playground
OOTD makes it possible to revamp a user public image and set it to a different style and aesthetic.
OOTD is free, but it offers a pro tier monthly subscription
| Free | Pro | |
|---|---|---|
| Visual search | + | + |
| Referential search | + | + |
| Personalization | + | + |
| Personal assistant | 1/2 hour weekly | 2 hours weekly |
| Virtual try-on | 10 try-ons weekly | 100 try-ons weekly |
| Cash back | 1 month delay on returns | Instant returns |
| Priority admission | - | + |
With OOTD influencers can monetize their following via creator plan
One time donation
250 coins
Reward per 10 product clicks
1 coin
Conversion rate
10 coins = $1 USD
- Why OOTD deserves to exist?
- Economy is in a recession, inflation is peaking
- People are more likely to save $, but
- LVMH reported EUR 42B (17% YoY) in sales during the first half of 2023
- Modern generation is overly obsessed with their image
- Plus, people are hooked on social media
- Which makes them ideal dopamine junkies
- And pandemic only reinforced that.
- OOTD will incentivize users to post daily
- Feed the algo, boost the activity and get famous
- Make money on top of that
- Tired or uninspired? Let Brenda make new content for you
- But how?
- Scrape and deep tag entire inventories
- Train stable diffusion model to generate new outfits
- Parse recent user content to build their profile
- Finetune LLM for a referential search